5 Job Posting Musts for Healthcare Recruitment

 Your postings should promote your employer brand and give candidates their first opportunity to learn about your healthcare organization.

 A hospital job posting serves an important purpose: Broadcast your open positions to a lot of candidates, across a broad spectrum of industry niche sites, general job boards and professional associations.

However job postings can also be an effective and valuable recruitment marketing tool if crafted the right way. There are opportunities to tell your healthcare organization’s story and get job seekers excited about your opportunities.

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Three problems that could be hurting your Healthcare Employer Brand and how you can fix them

Healthcare Employers need to consistently monitor and nurture their employer brand to win the war for top talent.

In today’s highly competitive labor market, it takes more than wages, benefits or location to consistently attract top talent. The best candidates want to know what the culture is like, what growth opportunities are available and how they’ll be treated as employees. All of these critical elements are commonly communicated through a healthcare organization’s employer brand.

When making a decision on where to apply for a job, 84% of job seekers say reputation of a company as an employer is extremely important. (Glassdoor, Harris Poll, April 2017) Read more

4 reasons why hospital employee referral programs fail and how to ensure yours is successful.

In today’s challenging healthcare labor market, referral programs are still one the best uses of healthcare marketing dollars to get high quality employees with a positive ROI.

There’s no doubt that a successful employee referral program can make the difference between achieving organizational hiring objectives and having to pay thousands of dollars in agency fees to plug the talent gaps.

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5 Steps to a Successful Open House Event for Healthcare Recruitment

The key to creating a successful hiring event is proper advance planning and preparation.

It seems like now more than ever, the modern healthcare recruiter needs their hiring events to be successful. Considering the acute shortages in nursing, allied health, and general labor, hospitals and healthcare systems can not commit precious dollars, time and resources to an Open House only to come up empty.

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How to use Instagram to build your Healthcare Employer Brand

Instagram & stethoscope

The key to getting a candidate’s attention is to tell them a compelling story about your organization. 

Strategically smart healthcare organizations looking for top talent have figured out that the secret to getting a passive candidate’s attention is to tell a great story about their company – and there’s hardly a better social media channel to do that than Instagram.

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5 Reasons why you need a Content Marketing Plan for Healthcare Recruitment

Creating content allows you to add value, build trust, better engage candidates and showcase your expertise on various subject matters.

Health care staffing is already one of the biggest challenges for talent acquisition professionals, and it will only get worse as the population ages. According to a 2017 survey conducted by The Economist Intelligence Unit  a looming talent shortage is top of mind for more than 90 percent of U.S. hospital executives.

Despite this, many healthcare organizations still use old school interruption methods of talent acquisition. In modern talent acquisition, candidates are interested in a relationship with your brand.

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Creating an Employer Brand for Healthcare Recruitment

Developing and communicating your unique brand is the only way to attract top talent.

Ask any Talent Acquisition professional and they’ll tell you that the war for top healthcare talent is in full swing. It’s no longer enough for healthcare systems to simply market their programs and services to consumers. The reality is that these organizations must now market their attributes by applying the same focus and consistency to their employer branding as they apply to their corporate and consumer branding.

As a result, promotion of the talent brand is now front and center as a marketing initiative. There are many factors that have dictated this shift in focus over the past few years including the following: Read more

4 Reasons why you need to integrate your Career Website and your ATS for Healthcare Recruitment

Having a career site and an ATS that works in harmony is key to candidate conversions.

Every recruiter wants a fully functional Applicant Tracking System (ATS) and a career website that provides a great experience for their candidates and ease-of-use for the recruitment team.

The Career Site is essentially an online representation of your talent brand. It should tell candidates who you are and why they should work for your healthcare organization. An additional function is to make it easy for candidates to find your jobs and easily apply for them.

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How to Create Calls-to-Action for Healthcare Recruitment

Call to Action Button
A clear call to action drives candidates towards your ultimate goal – more conversions.

I am always amazed how many healthcare organizations spend countless hours and recruitment dollars looking to attract candidates to their website – only to fail to tell those candidates what to do when they get there.

A clear call-to-action or CTA, tells candidates very clearly and succinctly what the next steps are and what they can expect when they take them and utilizing CTA’s is essential to adding top healthcare talent to your recruitment pipeline.

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5 Tips for Mobile Recruiting for Healthcare Recruitment

5 Tips for Mobile Recruiting for Healthcare Recruitment
Turn more career site visits into conversions with an effective mobile recruiting strategy.

Delivering an exceptional mobile experience for your candidates isn’t difficult or expensive, but it is essential in today’s age of 24/7 mobile device usage. In fact, according to a survey conducted by Pew Research Center, nearly two-thirds of Americans are now smartphone owners, and for many, these devices are a key entry point to the online world.

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