Entries by Mike Ciavolino

How HR professionals are ultimately the key drivers of employee retention for hospitals

In today’s world of highly competitive talent acquisition, HR teams are the most important Brand Advocates for hospitals and health systems. Recruitment marketing can be sexy and provocative to entice the right people to join an organization, but not unlike customer service, employee service must be a constant incredible experience.  When we put our own […]

A Data Driven Approach to Nurse Recruitment

Hospitals and Healthcare Systems around have begun to face a common problem: The issue of having too much data, but not a clear and efficient way to use it. Thanks to new technologies, collecting data on our nursing candidates has never been easier. But there’s still a lag in how that data is processed and […]

Why your hospital needs a content marketing plan for recruitment now

Creating content allows you to add value, build trust, and engage candidates. Talent acquisition for many hospitals was a major challenge before the coronavirus outbreak, now it’s nearly an impossible task for some facilities. In today’s highly competitive labor market, particularly in healthcare, talent acquisition teams need to be more proactive when it comes to […]

6 Important Recruitment Metrics for Healthcare Recruitment

6 Important Recruitment Metrics for Healthcare Recruitment As the saying goes, what gets measured, gets fixed.  Which is why paying attention to recruitment metrics is an essential part of any recruitment marketing program for hospitals and health systems. If recruiters would keep track of every recruiting metric under the sun, we’d have no time left […]

How to Conduct a SWOT Analysis for Healthcare Recruitment

For healthcare recruiters, conducting a SWOT analysis can be the driver and framework for all of their recruitment marketing activities including the messages they use, the media they select, and the tone, personality and voice in how they communicate with perspective candidates. SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying […]

How Healthcare Organizations can Recruit like a Super Bowl Champion

Healthcare organizations and hospitals can go from being an also-ran to recruiting Super Bowl Champion by following a few simple but important guidelines: Healthcare organizations large and small are all striving for the top experienced candidates in a very tight and competitive job market. Now more than ever, experienced doctors, nurses, allied health professionals and […]

How to Hire Millennial’s for Healthcare Recruitment

As baby boomers continue to retire, millennials will continue to make up more and more of the healthcare workforce. According to a Pew Research Center analysis of U.S. Census Bureau data, in 2016, Millennials surpassed Gen X to be the largest generation currently in the US workforce. As of 2017 Census data, 56 million Millennials […]