4 Tips for Search Engine Optimization for Healthcare Recruitment

SEO Search engine optimization cubes
Follow these basics to achieve SEO nirvana for your healthcare organization

One of the most misunderstood, yet most important, aspects of healthcare recruitment is SEO, or Search Engine Optimization. Ask healthcare recruiters about email marketing, display ads and Facebook? You’ll get a litany of case studies and results. SEO? Not so much.

But while unknown, SEO doesn’t have to induce an HR-sized brain cramp. When looking to get started, consider the following: Read more

4 Tips to Harnessing the Power of SEO for Healthcare Recruitment

SEO
An SEO blueprint on how to drive qualified candidates to your job postings
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It’s no longer good enough to post jobs on external job boards and wait for the resumes to pour in. Top talent has numerous employment options, and you are one of many vying for a candidate’s attention.

The simple truth is that most job searches start on search engines, not job boards. And Google has become the preeminent job seekers search tool of choice.

In fact, in a typical month, there are over 360,000,000 long tail job-related searches (e.g. highly targeted searches such as pediatric registered nurse Brooklyn ny) on Google. https://www.recruiter.com/i/4-search-engine-tips-to-attract-top-talent/ Thus, It is crucial to adhere to basic Google best practices in order for them to show you as a result in relevant job searches.

When someone starts their job search by asking Google, Yahoo or Bing to show them nursing jobs in a specific location, you want your careers page to be optimized in order to be front and center as an answer to their question.

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