The Four Stages of the Health Care Recruitment Marketing Funnel

It’s up to healthcare recruiters to think like marketers by putting themselves in the candidates’ shoes.

The way hospitals and healthcare systems recruit have profoundly changed over the course of just a few short years. The job market is now ninety percent candidate driven, which means that, unlike the old days, we don’t select talent any longer. Talent selects us.

When seeking a new opportunity, healthcare professionals consider prospective employers the same way they make any other buying decision including reading reviews, listening to testimonials and consuming informative content.

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